Experienced and skilled in the art of shirt design, BTNS founders had a very clear vision in mind: to make affordable, contemporary shirts that any man would love to wear every day. They wanted to create a men's brand built on three strong keystones; quality, craftsmanship and attention to detail. In 2010, BTNS launched their men's woven shirts line, with the fundamentals of color, innovative fabrics and style.

BTNS' range features a variety of silhouettes and wide selection of patterns, made of all natural cotton fabrics, including plaids, checks, solid classic fabrics and stripes. Each style has been crafted with a genuine attention to detail with over dyes, tints and special finishing washes. The shirt fits are slim to regular for casual styling and a comfortable feel. The final products are framed by the constants of high quality fabrics, very affordable prices, authentic construction and perfect fit with a natural organic feel.